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The Auction Method
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Top 10 Ways to Succeed as an Auction Counselor
By Thomas Saturley, CAI
Auction Properties, Inc.; Portland, ME
- Understand the Auction Process
Auction methodology
Auction psychology
Auction terminology
- Get to Know the Auction Companies in your Market
Be on their mailing lists
Attend some of their auctions
- Do Your Homework
Know the property
Know the market
Review auction prospectus thoroughly
- Assist Your Client with Due Diligence
Building inspections
Envioronmental reviews
Title issues, zoning, survey
- Be Attentive to Disclaimers
“As-is…”, “Where-is”…
No financing contingencies, etc.
- Attend Preview with Your Clients
Inform auction company of your role
Execute auction participation agreement
- Prequalify Your Client for Financing
- Educate Your Client
Bidding strategy
Minimize client anxiety; be prepared
- Communicate Regularly with Auction Company
May discern insight for client
Follow-up with your client
Strong relationship will generate future referrals
- Make Auctions an Additional Selling Tool!
" If you are currently a Real Estate Salesperson, and not
involving your clients/customers in the auction method
of selling or buying homes, you could be losing thousands
of dollars! The following is information you NEED TO KNOW!". Remember, knowledge is power. Get involved in the auction process and as always, if you have questions, I am available 7 days a week."
Robert B. McArtor, REALTOR®/Auctioneer
Call Toll Free 1-877-421-SOLD
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